The idea of RAISING THE BAR started when the 2017 California County Health Rankings were released showing that Marin is ranked higher than 90% of the counties in California for excessive drinking rates. Research indicates that youth are starting alcohol and drug use at an increasingly younger age and that parents play a significant role in their children’s decisions regarding alcohol.[1][2]

The goals of RAISING THE BAR are to shift the norms around substance use and encourage the modeling of healthy choices by keeping youth events substance free.

This campaign is not focused on eliminating adult alcohol use from our community; rather we would like to be mindful of our substance use behavior at youth-oriented events.

The Marin Prevention Network has adopted this as a key strategy. Efforts have already begun in Ross Valley to address this issue.

We hope that you join in RAISING THE BAR and support local youth organizations, sports teams and parents to positively influence community norms!


[1] County Health Rankings and Roadmaps. (2017). Retrieved from http://www.countyhealthrankings.org/app/california/2016/rankings/marin/county/outcomes/5/snapshot
[2] Substance Abuse and Mental Health Services Administration, (SAMHSA). (2017, September 20). Talk. They Hear You; About Underage Drinking. Retrieved from https://www.samhsa.gov/underage-drinking/about